Brand Strategy

At EVC, we embrace our students, faculty and staff by validating the experiences that have brought them here, nurturing their learning and growth, and celebrating their accomplishments. Just as Creativity is Apple Computer's brand, Fun is Jello's brand, and the Driving Machine is BMW's brand, Embracing is EVC's brand.

The way we live the brand is even more important than saying that "we embrace our students, faculty and staff." The way we greet students at Admissions and Records, the way we welcome new faculty members, and the way we listen to staff concerns should all be in alignment with this brand strategy. At every step of the way, we should be conscious of "living" this brand in our day-to-day encounters with those around the EVC campus and beyond.