Evergreen Valley College

Marketing and Community Relations

Marketing is an important component of brand identity, even the brand of a community college like EVC. When students, faculty and staff understand who we are and what we stand for, it's easier to clarify and crystallize our communications both internally and to the outside world.

The following pages will help you embrace our brand strategy, teach you how to use the components of our brand and find out what the process is for getting approval for marketing projects.

Use these guidelines wisely and you'll help strengthen the EVC brand even as you're creating a flyer, revising your website pages, staging an event or advertising a new program.

Happy Marketing!