Oversee in-house account, creative,
and media services departments
To direct promotion programs that
merge advertising with purchase incentives
to boost sales.
To estimate the demand for goods
and services offered by the firm and its
competitors. In addition, they spot possible
Observe social, economic, and
political trends that might ultimately
affect the firm, and they make
recommendations to enhance the firms
image on the basis of those trends.
Advise the sales representatives on ways
to improve their sales performance.